What’s Next: The New Age of Marketing
Nov27

What’s Next: The New Age of Marketing

The online revolution is eclipsing traditional techniques of reaching audiences. Your own video may even be the star. If you hang out on social media, you may have caught a video last year of a whale in the South Pacific that seemed to be protecting a diver from a nearby shark. It came from the animal-focused publisher The Dodo and went viral, amassing more than 119 million views on Facebook,  8 million views on YouTube and generating...

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Video: Learn Helpful American Sign Language Words
Nov27

Video: Learn Helpful American Sign Language Words

As of fall 2019, Geneseo students can take American Sign Language to fulfill foreign language requirements for graduation. Stephanie Pearl ’19, a member of the student club Gestures: Organization for Deaf Awareness, shares with us helpful signs to get anyone...

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Video: The Green Quotient
Nov26

Video: The Green Quotient

Hear from students how they helped create the Geneseo Green Quotient, a sustainability course developed by faculty and students and implemented fall...

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Video: Identifying Yesterday’s High Tech
Jun24

Video: Identifying Yesterday’s High Tech

In 1997, the Kodak DC120 was one of the first consumer digital cameras sold. Dennis Showers, interim director of the Ella Cline Shear School of Education, remembers when first got them for teaching. It was 1.2 megapixels and cutting-edge tech. Now, he just uses his smartphone. We have fun with three education majors — Tristan Johnson ’20, Eliza Oliverio ’20 and Allyson Burzynski ’20 — as they try to determine what...

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Video: Targeting Cancer Medicine for Fewer Side Effects
Jun22

Video: Targeting Cancer Medicine for Fewer Side Effects

Ruel McKnight, professor of chemistry and biochemistry, and his student researchers are examining how pharmaceuticals interact with our biomolecules. What they find may lead to development of less toxic treatments for cancer and other...

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