What’s Next: The New Age of Marketing
Nov27

What’s Next: The New Age of Marketing

The online revolution is eclipsing traditional techniques of reaching audiences. Your own video may even be the star. If you hang out on social media, you may have caught a video last year of a whale in the South Pacific that seemed to be protecting a diver from a nearby shark. It came from the animal-focused publisher The Dodo and went viral, amassing more than 119 million views on Facebook,  8 million views on YouTube and generating...

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Video: Video storytelling. What’s Next
Nov22

Video: Video storytelling. What’s Next

Christa Carone ’90, president of Group Nine Media, oversees The Dodo, Thrillist and other popular video storytelling brands. She tells us about her career and the future of marketing.  And, read her...

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News You Need to Know
Dec13

News You Need to Know

A Q & A with TIME magazine’s senior breaking news editor. Student survivors and activists from the Parkland school shooting. A group of the growing number of women who are running for public office. President Donald Trump. Serena Williams. All of these people have earned the cover of TIME magazine in 2018, one of the most respected news outlets in the United States. A June 2018 cover image consisted of 1,000 drones, which lit up...

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The Green(er) Business of  Production and Consumption
Dec13

The Green(er) Business of Production and Consumption

How science is helping company leaders and customers be better earth stewards. As vice president and chief sustainability officer at 3M, Gayle Schueller ’87 leads the company to address customer needs in a way that advances environmental stewardship, social responsibility and economic success. Schueller aims to improve products, customer experiences, manufacturing and operations — and be a good steward to the earth and its people. “I...

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Knightlight Video: Alex Fitzpatrick ’11, TIME editor
Dec12

Knightlight Video: Alex Fitzpatrick ’11, TIME editor

As senior breaking news editor at TIME, Fitzpatrick oversees all technology, business and science coverage, including managing a team of writers. Hear him speak about his responsibilities, covering the news and the importance of news in our...

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Who You Are,  Where You Are
Dec11

Who You Are, Where You Are

Geneseo researchers explore the connections between people and place.  It’s not hard to figure out your location on the map. Nowadays, you can just ask your phone. Understanding what it means to be in that location is a different story. The character of a place (Hilly or flat? Bustling or deserted? Settled in the 1890s or the 1980s?) shapes your experience there, and maybe even shapes the person you are. Whether you’ve lived in a...

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A World View Of Sustainability
Aug15

A World View Of Sustainability

  Geneseo is part of a United Nations effort to protect resources — and build opportunities— across the world. As a participant in the United Nations Global Compact, Geneseo has joined world leaders in adopting the 2030 Agenda for Sustainable Development to help conserve resources and build opportunities employment, economic development and other factors for quality of life. As the largest global movement of sustainable companies...

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Courageous Voices
Aug15

Courageous Voices

#MeToo Highlights the importance of speaking out, even when it is difficult. In 2017, actress Alyssa Milano published a simple Tweet on social media: “Me Too.” She suggested every woman who has been a victim of sexual harassment and abuse do the same.  Users shared or reacted to the post 24 million times in 24 hours, according to the Associated Press. “Me too” has since become a movement of speaking up about the problem so powerful...

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The Psychology of Happiness and the Sociology of Well-being
Aug15

The Psychology of Happiness and the Sociology of Well-being

Recent books by Geneseo faculty members take different approaches in examining what may make for a better world and for satisfied lives The Shakespearian assertion that “something is rotten in the state of Denmark,” doesn’t hold weight these days according to the United Nation’s annual World Happiness Report. Denmark, and the handful of other Scandinavian countries, are consistent leaders on the U.N. Sustainable Development Solutions...

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The Future of Friending
Apr04

The Future of Friending

Facebook and other social media give a resonant voice to more people. By Kris Dreessen Facebook allows users to see what their friends across town are thinking and learn about the life of a Serengeti safari guide with little more than a click. Since its launch in 2004, Facebook has grown to more than 2 billion monthly users worldwide. More voice to more people is a key tenet of the company’s philosophy,” says Facebook’s director of...

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