Driving Change for Good
Spring 2021 Issue Global marketing expert Kwame Taylor-Hayford ’04 helps clients build their brands, champion activism, and shift perspectives on social injustice. By Kris Dreessen For more than a decade, Kwame Taylor-Hayford ’04 has helped global companies like Apple and Uniqlo develop their brands and positions in the marketplace — helping them develop their visual and communication strategies and what they want to be known for. ...
Trending Now: Lose (and Find) Yourself in Nature
The great outdoors is a prescription for reducing stress and feeling good. By Jim Memmott Put the books and your phone down. Go for a walk. Sit outdoors. Watch the sunset. Don’t talk. Take nature in. Geneseo Rx, a program launched last fall, has these and other prescriptions for students (and staff and alumni) who want to reduce the stresses they feel. “A 10-minute walk in the afternoon can really make a difference,” says Charles...
Words to a New World
Book club members find escape and community at Geneseo for more than 100 years. By Mary-Margaret Dwyer ’20 In 1940, Marie Laure and her father fled to the French countryside when the German army invaded Paris. There she encountered Werner, a German who tracked the Resistance. Their tale, told in Anthony Doerr’s book “All the Light We Cannot See,” is one of survival, and how people try to be good to each other. Doerr’s story won...
Video: Fuel for the Future
In his lab in the Integrated Science Center, Barnabas Gikonyo, lecturer in chemistry and director of introductory chemistry labs, teaches students the foundations of chemistry research. Last year, 10 of them assisted with long-term projects to support better health and more sustainable use of resources. Gikonyo, an expert in organic and materials chemistry, and his team are developing both biofuels and a biocompatible cement that may...
Generational Divide in the Workplace
Why there’s conflict between millennials, bosses and older workers. By Robyn Rime Millennials, say the pundits, are entitled brats. They are spoiled and overconfident. As employees, they expect rapid promotions and flagrant personal accommodations. Conventional wisdom and professional literature both predict that Millennials — those born between 1981 and 1996 — would be a nightmare to work with, and there’s evidence that some...
The Global Fight in Human Trafficking
Chad Salitan ’09 shares how an international report is tracking and affecting change in in the worldwide problem. By Melissa Pheterson At any time, an estimated 24.9 million people are victims of human trafficking globally, forced physically or psychologically into working for little or no money for the benefit of someone else — in industries from fishing to hospitality, traveling sales crews and prostitution. The International...
Right, Wrong and in Between
The gray areas of ethics underline the complexity of applying it to real life. By Robyn Rime The first thing David Levy ’94, associate professor and chair of Geneseo’s philosophy department, wants you to know is that people face ethical issues every day. “I can’t think of a domain in the real world in which there’s no space for ethical concern whatsoever,” he says. Not sure? Consider the internet and the privacy issues it raises. As...
Video: A Voice for LGBTQ History
Michael Venturiello ’13, founder of Christopher Street Tours in New York City, speaks about his path at Geneseo and his path to start his own walking tour that highlights LGBTQ history:
All the Buzz
The Geneseo Beekeeping Club learns about the complex role of honeybees — and encourages them to thrive on campus. By Mary-Margaret Dwyer ’20 As Beekeeping Club President Allison Menendez ’20pries the top off the beehive, bees emerge from their sticky shelter, flying in and out of the hive. A few puffs from a smoker put the honeybees into survival mode. The smoke urges bees to retreat back into the hives, so club members can...
Kids On Earth in the 21st Century
Howard Blumenthal ’74 explores the future by interviewing kids around the world. Watch the Kids on Earth videos. Howard Blumenthal ’74 created and produced the Peabody Award-winning PBS series, “Where in the World is Carmen Sandiego?” to teach kids geography and problem-solving. The show combined a detective story, game show, comedy and musical numbers. With his new online video project, “Kids on Earth,” he travels to cities,...
